![]() ![]() These needs can be fulfilled by taking into account the four Ps – product, price, place and promotion. Micro marketing concentrates to a large extent on performing research to comprehend the fundamental needs of customers. identifying the requirements of consumers and providing their products to those consumers so as to fulfill their requirements. In micro marketing, the focus is on the activities carried out by individual firms, i.e. Subsequently, it should adapt its marketing campaign according to this pre-defined group of customers. It should be the responsibility of a business to identify the unique features that define the target group. The advertising campaigns that are part of the micro marketing strategy are targeted towards an extremely specific group of customers. Micro marketing is a strategy where small groups of individuals having specified needs for products within a market are targeted. However, both the methods are important for formulating a successful marketing strategy. There are wide distinctions between micro and macro marketing. Micro and macro marketing techniques are important techniques used by a business or industry to determine the requirements of individuals, and to generate ideas, products and services that can fulfill those requirements. In addition, effective marketing campaigns play an important role in encouraging the target market to make a decision, like buying the product or service. Generally, marketing is a critical component of every business as effective marketing campaigns lead to a greater awareness of the brand and product among the target market. Micro and macro essentially refer to the economic environments in which companies perform their marketing activities.
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